This specific music video is different from the rest as it is based on animation and was produced by the contemporary artist Takashi Murakami. I have been obsessed with Murakami’s works for as long as I could remember and one thing that really differentiates him from other modern-day contemporary artists is his graphic identity. The animation-like characters that he develops into larger than life sculptures, paintings, and murals have turned Murakami into a household name in the contemporary art world. He has been inspiring artists in all fields, collaborating with fashion brands, musicians, and more.
What we see in this video is an animated/cartoon version of Billie Eilish, while still keeping her very cool-colored saturated visual aesthetic, the cartoons contain a lot of details that pay homage to Japanese Anime style cartoons and Takashi Murakami’s graphics.
I think the fascinating aspect of this music video is the way that Murakami was able to capture Billie’s movement through the animated drawings. Unlike any normal choreographed music video, this almost felt like one of her signature music videos, containing her signature dance moves and movements that evoke her unique personality. It was almost weird to see how human-like some of the animated characters movements were.